Film for the doors
A coach on every door. Every rep, every night.
A rep records his day on the doors. That night, Field Coach finds every objection he handled, every close he made, and every window he walked past, cuts the audio so he hears himself, and coaches him on his own game. GRIT already has the best training in the business. This puts it on every door, not just in the room.
Where the next win is
You don’t have a training problem. You have a seeing problem.
GRIT already has the best playbook and the best numbers in the business. The ceiling is not the manual. The ceiling is that nobody can be on every door of every rep.
So the best rep’s best move dies at the door where he used it, and never teaches anyone. The mid rep’s one fixable habit repeats all summer, and no one is standing there to catch it. Millions of coachable moments happen every season and almost none of them are ever seen.
The next step up is not a better manual, you have that. It is making every conversation coachable. Put eyes on every door and the whole middle of the roster moves up at once.
Your top guys are already great.
This is how the other forty get closer to them. This season, not next.
What it actually does
It turns the day on the doors into film, then coaches the film.
A rep hits record in the morning and forgets about it. That night, while they sleep, the engine does the work a great sales manager would do if they could ride along on every door of every rep.
Record the day
Phone in the pocket. One tap at the start, one at the end. Six to ten hours of real conversations, no notes, no extra work for the rep.
Find the conversations
The engine transcribes the whole day on the rep's own machine and separates the real doorstep conversations from the walking, the driving, and the dead air.
Isolate the moments
It reads every conversation and flags what decided the sale: objections handled and objections missed, closes won and closing windows they walked past, rejection recovery, rapport, and pitch drift. Then it cuts the audio of each one so the rep hears themselves.
Coach against the playbook
Every rep starts on the same road map, your playbook. Think Grit University, personalized and delivered every night, attached to the exact moment on the tape where it applies.
Learn the rep
Over a season it learns how each rep actually sells. Their pace, their warmth, the proof they reach for, the close that converts for them. The coaching shifts from generic road map to their game.
The part that matters
Day one it speaks straight from the manual, because it has not earned an opinion yet. By week five it is calling out patterns in that rep’s own tape. By the time a rep is established it leads with what converts for them and treats the manual as backup. Same road map for everyone, a different line down the mountain for each rep. That is the whole thesis, and it is the thing a script or a weekly meeting can never do.
Why they stay
The coaching compounds. That is the moat.
Any tool can hand a rep a tip. This one gets more valuable every day they use it, and most of that value is not portable.
Bigger numbers, this season
Every rep has one or two fixable habits that quietly cost him deals all summer. Today nobody is standing at the door to catch them. Field Coach catches them the night they happen, so the whole middle of the roster moves up a notch. You are not turning ones into tens. You are moving forty guys up a step at once, and across a team that is the number that wins.
Your best reps, bottled
A hundred Golden Doors of instinct lives in a handful of heads. This turns what your top closers actually do at the door into something the whole team can study and copy, and it stays with GRIT instead of walking out with one person.
The coach follows the rep, and the rep comes back
After a season a rep has a coach trained on his own tape and your playbook. It is his edge, and it lives here. Reps are free agents every offseason. A coach that only works at GRIT is a real reason your proven closers re-sign in May instead of taking their game to the org down the street.
A recruiting weapon
In a market where everyone promises the same summer money, we give you an AI coach that makes you better every night is a reason to pick GRIT. It works on rookies, and it works on poaching proven closers off other teams who want the edge.
How the money works
Plug in your own numbers. The shape is the point.
You know your real figures better than anyone. Here is the model. Three levers, and this tool pushes all three the same direction.
Sharpen the middle
Move the middle third of the roster toward the top third. Small gains across a big team dwarf anything you do at the tails, and this is the tool that does it at scale.
Speed to production
Days from a rep's first knock to real numbers on the board. Every day you cut is money sooner and a rep who feels the win faster, which is what makes him stay hot.
Re-sign the proven ones
Share of your good reps who come back next season. This is where the real seasonal churn lives, and a coach that lives at GRIT is the reason they return instead of shopping around.
Illustrative, not a promise
Put a dollar on one extra deal a week per rep, because you know that number. Nudge a forty-rep team up by even a fraction of a deal a day and this covers itself many times over, before you ever count the proven closers who re-sign because their coach lives here. Run it on your actuals. The math only gets louder at your scale.
Rolling it out
How GRIT adopts this without it flopping.
The failure mode is not the technology. It is a rep who feels watched and a manager who treats it like a scorecard. Roll it out so it never feels like either.
Start with one lighthouse team
Pick one respected manager and their team, ideally an office on the way up. Run it for a single season. You want reps telling other reps it made them money, because in this world that is the only marketing that works.
Call it film, not surveillance
This is the whole game culturally. The rep owns their recordings and their coach. It is their edge, the way game film is an athlete's edge, not a camera the manager uses to grade them. The moment it feels like spyware, adoption dies. Frame it, name it, and protect it as the rep's tool.
Slot it into what you already run
You already have Grit University and the Landing Pad. This is not a new program to sell internally. It is that same coaching, personalized and delivered nightly, and your existing content becomes the playbook the engine coaches against.
Managers coach with it, not around it
Give managers the team view, then train them to pull a rep's actual clips into their one on ones. It makes a good manager look like they were on every door. It amplifies your leaders. It does not replace them.
Win with it, then roll it wide
Let the first team prove it head to head. When their board moves, you do not have to sell it internally, the standings do it for you. Then it is standard issue for the office next season, rookies and veterans alike.
Bottom-up proof, top-down standard. Never the reverse.
How the day gets captured
One clean mic on the rep. Not a phone in a pocket.
The capture question has a boring, correct answer: a small discreet wearable recorder, clipped on or worn like a wristband. Not a phone buried in a pocket, and not camera glasses.
A pocket muffles the audio, and muffled audio is exactly what makes the coaching worse and the clips useless. Reps also forget to hit record. A wearable sits on the chest or wrist, captures clean sound the engine can actually read and cut, and stays on all day without anyone thinking about it.
It matters for the vault too. The right device drops the raw audio straight into GRIT’s own storage, where it is transcribed and scrubbed, not into a consumer app’s cloud. That is the difference between building an asset you own and renting a gadget.
What about the alternatives
Phone: the zero-cost bridge
Every rep already has one, so it is the fastest way to prove this on a team this week with nothing to buy. Fine to start, not what you standardize on, because a pocket muffles the audio and reps forget to hit record.
The delete-everything wearables
Devices like the Bee have a great mic but delete the audio after transcription and route it through their own cloud. You get no clips and no vault. Lovely for privacy, fatal for the asset.
Glasses: later, not now
Point of view and body language are a real future layer, but current glasses cap clips at three minutes, will not last a full day, and a camera at the door spooks the homeowner. A version three, gated on hardware and consent.
Net: standardize on a discreet wearable that hands you clean audio and your own vault, a Plaud-class recorder today and a GRIT-branded one eventually. Start on phones only if you want proof on a team this week with nothing to buy. Glasses are a later chapter, not the way in.
Data & privacy
The sensitive layer never touches the app.
The raw recording is the liability. So it lives for as little time as possible, in one controlled place, and only the scrubbed, derived version ever reaches Field Coach. The rep carries nothing sensitive, and the app never sees a name or an address.
A clean mic on the rep, a wearable or the phone.
Encrypted over the wire. Nothing kept on the device.
Raw audio, encrypted, on a short auto-delete clock.
Speech to text, each speaker separated out.
Names, addresses, and numbers stripped to tokens.
Scrubbed transcript and coaching only. No raw audio.
Everything to the left of Redact stays in the vault. Everything the app, the rep, and the manager ever see is to the right of it.
The rep’s device
Nothing sensitive at rest. It captures, hands off, and forgets. A lost or stolen device is a dead end, not a data breach.
The vault
Raw audio lives here briefly, encrypted and access controlled, on an automatic delete clock. GRIT’s data, in GRIT’s control, not scattered across a thousand phones.
Field Coach
Only the scrubbed transcript and the coaching reach the app. No homeowner names, no addresses. What a rep or a manager opens is already clean.
Discreet, not secret
The device is low-profile for the rep, not hidden from the world. The recording is a coaching tool, never something used against a homeowner and never shared. In one-party states the rep is a party to their own conversation and this is clean. All-party states get a consent step or stay out of the program until they do. That posture, written down before you scale, is what turns a legal risk into a policy.
What to watch
The risks, straight.
No pitch is honest without this part. Here is what actually has to be handled.
Recording consent
About a dozen states require every party to consent before you record a conversation, including big pest markets like California, Florida, and Washington. In most states the rep is a party to the conversation and one-party consent covers it. The all-party states are the real work. This needs a per-state legal read and a defensible policy before you scale, not after. Utah, your home base, is one-party, which is one more reason a lighthouse at home is clean.
The surveillance trap
This is the number one way this dies. Rep owned, framed as film, protected as the rep's tool. Get that wrong and none of the rest matters.
Data and privacy
You are storing recordings of real people, with names and addresses. That has to be encrypted, access controlled, and on a retention clock. The demo already keeps recordings on the rep's own machine and serves each clip only to the rep who made it. At scale this becomes a real security posture, not an afterthought.
Coaching quality
Bad coaching is worse than none. If the engine is generic or wrong, reps stop trusting it fast, and noisy doorstep audio makes the bar harder to clear. This is exactly why you prove it on a lighthouse team before you bet the org on it.
Flattening
Push standardization too hard and you sand off the individuality that actually closes. The whole design fights this by coaching to each rep's style instead of one script, but it is a dial you have to keep set correctly.
Adoption
A tool nobody opens is worth nothing. The nightly report has to be something reps want to see, tied to their rituals and their money. Habit is the product as much as the AI is.
See it running
This is not a mockup.
The engine is built and it runs end to end on real audio. Log into the live demo, listen to the actual coaching clips, and watch a rep’s style profile sharpen over a season. Then give one team the tape for the back half of the season and let the standings settle it. First one in the market to run this has an edge nobody else has yet.